Why Should You Care About Quality?
Ask yourself a question….. take your eyes off the computer screen and look inside your head…
Do I have customers for my business?
If you have answered yes, then ask yourself another question… take a big breath in and let it out…………. go inside again, deeper…..
For the future financial health and well being of my business will I need to retain these customers in coming years? What will make them stay with me?
People will naturally look for the best value. How will you assure them your products and services are a good investment? And eagerly purchase every product you create.
And how will you differentiate your business from other businesses. The competition is only going to get tougher.
There are many things you can do to set your business apart from others. Providing great value and generous information has always been the catch cry of online business and for offline businesses it is more important than ever to build relationships with your customers.
Another opportunity to separate your business is to stop looking at your customers as customers and start looking at them as individuals and people. Find a way to communicate with them in a way that creates a relationship between the two of you. Start thinking of them as “clients”, it is a long term word and implies repeat business.
With so much scamming and hacking into personal details, people are wary of giving their credit card information to just anybody in shops or online. How can you help them feel better about making the purchase, ease their minds about the risky side and let their hearts guide a hand to a pocket, put the hand into the pocket and take out the wallet, open the wallet, find the credit card, take the card out of the wallet and hand it over to the business owner or click on the “Buy Now” button on a web site.
Another way you can instantly get that card out of the wallet is to display certification proving your business practices are safe, reliable and risk free. How can you get this certification? It’s not something you see all the time now, but more and more shops and web sites are putting a “Security Tick” next to the cash register or in the header or footer of the web site as an indication their site is safe and secure.
You can set your business and web site apart by having “Quality Tick” that really means something. This tick shows your people that you care enough about them to put provable, tested business systems in place to protect their private details and the delivery of products and information.